Quick answer
A tradie website should cost $499–$1,499, not $6,000. A professional five-page site with SEO setup starts at $499; most tradies who want to generate leads (not just look legitimate) choose the $1,499 Business tier with local SEO structure and Google Business Profile setup included.
Whether you're a solo tradie, a subcontractor working for main builders, or running a small construction business with a handful of crews, the website question is the same: will it bring in enquiries, or will it just sit there looking neat. Here's what we've learned building for this industry, and what we actually charge.
Trade businesses don't generate leads the way a retail or professional-services business does, and a website built without that in mind wastes money.
- Most enquiries arrive by phone, not by form — often from someone standing at the job they need quoted, so click-to-call needs to be the first thing they see, not buried in a menu.
- Google Business Profile and the local map pack drive a large share of new-customer searches, especially for emergency trades like plumbing and electrical.
- Referrals still matter enormously in trades — a website's job is often to confirm legitimacy to a referred customer, not just to attract cold traffic.
- Demand is seasonal for many trades — roofing, solar, landscaping, painting — and a site needs to keep generating enquiries and rankings through the quiet months, not just the busy ones.
- Customers actively check licence numbers, insurance and certifications before they call, particularly for anything involving electrical, gas or structural work.
- Quoting workflows matter — a two-field enquiry form gets used; a twenty-field form gets abandoned by someone standing in the rain on a job site.
Generic small-business advice doesn't hold up for trades. Here's what we build differently.
- Click-to-call as the most prominent action on every page — not a footer detail.
- Clear service-area and suburb coverage, so a customer knows within seconds whether you cover their address.
- Real before-and-after job photos, not stock imagery — this is the single biggest trust signal for trades.
- Licence numbers and insurance clearly stated, because customers are actively looking for them.
- Fast load times on a mobile connection, tested against a realistic job-site 4G signal, not studio wifi.
- A quote-request form with two or three fields — name, number, job type — not a lengthy intake form nobody finishes standing on a site.
- Google Business Profile optimisation — correct categories, service areas, and a review-generation process, since the map pack often outperforms the website itself for local trade searches.
- Local SEO structure — service and suburb pages built to match how customers actually search, not just a single 'services' page trying to rank for everything.
- Mobile-first design and performance, because the large majority of trade searches happen on a phone, often on-site.
- Review generation systems built into the handover, so your Google rating keeps improving after launch instead of stalling at whatever it was on day one.
- Straightforward conversion paths — phone number, quote form and service area, without distracting clutter competing for the click.
We built Build2Trade, a construction networking and project management platform for Australian builders, tradies and suppliers, with an iOS app live on the App Store. It wasn't a marketing exercise — it's a real product built to help trade professionals connect, manage projects and run their businesses. Building it meant understanding how quoting, referrals, supplier relationships and job management actually work in construction, which is exactly the context we bring to a builder or tradie website.
| Starter $499 | Business $1,499 | Growth $2,999 | |
|---|---|---|---|
| Pages | 5 | 8–10 | 12–20 |
| Best for | Looking legitimate for referrals | Actively generating new enquiries | Competing for rankings in your area |
| Click-to-call & quote form | Included | Included, optimised placement | Included, optimised placement |
| Google Business Profile setup | — | Included | Included |
| Local SEO structure | — | Included | Included + suburb pages |
| Suburb pages | — | — | Yes, for your service area |
| Timeline | ~10 business days | 3 weeks | 4–5 weeks |
Most tradies asking us for a website that will genuinely bring in new customers choose the $1,499 Business tier — the Google Business Profile setup and local SEO structure are what actually move the needle for trade searches. Full details and inclusions are on our pricing page.
- No click-to-call on mobile — just an email form buried at the bottom of the page.
- Stock photos of hard hats and hi-vis instead of your own job photos.
- No mention of Google Business Profile at all, when it's often the biggest lead source for trades.
- A quote form with fifteen required fields, guaranteeing most mobile visitors abandon it.
- No suburb or service-area clarity, leaving customers unsure if you even cover their address.
- Mobile-responsive design charged as an add-on — unacceptable when most of your traffic is mobile.
- A generic template with your trade name swapped in and nothing else changed.
We built Build2Trade — a construction networking and project management platform for Australian builders, tradies and suppliers, with an iOS app live on the App Store. That means we've sat with tradies and mapped how quotes, jobs and referrals actually flow, not just designed a page that says 'trusted local tradesman' over a stock photo.
A Starter site (five pages, $499) is usually live within 10 business days once we have your content and photos. If you need local SEO structure and Google Business Profile setup included so the site actually generates enquiries, the Business tier ($1,499) takes about three weeks. We'll tell you the realistic timeline before you commit.
Yes, from the Business tier up. We claim or clean up your listing, set categories correctly, structure your service areas, and put a review-generation process in place. For trades, the map pack often brings in more enquiries than the website itself, so we treat it as core work, not an add-on.
Yes, partly. Roofing, solar, landscaping and similar trades see genuine seasonal swings, and no website removes that. What a well-structured site does is capture enquiries during the ramp-up before a season starts and keep ranking through the quiet months, so you're not starting from zero when demand returns.
Yes. A subcontractor's site usually needs to prove trade-specific capability and licensing to other builders and lead directly to a phone call or quote form. A main builder's site needs to carry a portfolio, project types, and often a longer-form enquiry process. We scope this properly before quoting.
Yes. Most tradies start with a Starter or Business site and add suburb pages once they know which areas are actually converting. Suburb pages are included as standard in the Growth tier, or can be added individually afterwards — we'll advise which suburbs are worth it based on where your enquiries are coming from.
That's a core requirement, not an afterthought. We build lean, mobile-first pages with compressed images and minimal script weight so they load on a slow 4G connection at a work site, not just on studio wifi. Click-to-call is placed prominently so a customer doesn't need a fast connection to reach you.
Yes. Projects are milestone-based, typically 50% to start and 50% on completion, so you're not paying the full amount before you've seen anything. We know cash flow in trades is often tied to job completions, and we work with that rather than against it.
Build2Trade is our clearest proof point — a construction networking and project management platform we built for builders, tradies and suppliers, live on the App Store. It's not a testimonial, it's a shipped product used in the industry we're asking you to trust us with.
$499 gets a professional five-page site — home, about, services, gallery and contact — with mobile-first design, an enquiry form wired to your inbox, basic on-page SEO and submission to Google for indexing. It's a real, ownable site, not a locked-down template.
No — if you mainly need a professional presence for referrals and word of mouth, the $499 Starter tier does that job well. The $1,499 Business tier is for tradies who want the website actively generating new enquiries through local SEO structure and Google Business Profile setup, not just backing up a referral.
Ready for a website that actually brings in jobs?
Tell us about your trade and service area. We'll tell you honestly which package fits, and send a fixed-price quote within two business days.