Starter
Getting online properly, fast
- Pages5
- DesignProfessional, mobile-first
- Service pagesOne combined
- Suburb pages—
- CopywritingYou supply
Business
Service businesses wanting enquiries
- Pages8–10
- DesignCustom to your brand
- Service pagesOne per service
- Suburb pages—
- CopywritingWe structure and edit yours
Growth
Businesses that intend to rank
- Pages12–20
- DesignFully custom, section by section
- Service pagesOne per service + sub-services
- Suburb pagesYes, for your service area
- CopywritingWe write it
| Product | Price | Purpose |
|---|---|---|
| Starter Website — 5 pages | $499 | Acquisition. Wins the affordable/cheap search segment. |
| Business Website — 8–10 pages | $1,499* | The upsell most Starter enquiries should land on. |
| Growth Website — 12–20 pages, service + suburb pages | $2,999* | For businesses that want to rank, not just exist. |
| Ecommerce — Shopify / WooCommerce | from $2,499* | Product-led retail, configured for Australian payments and shipping. |
| Custom build / web app | from $7,500, quoted* | React, Laravel, portals — quoted after discovery. |
| Mobile app | from $12,000, quoted* | iOS, Android, React Native — seven-plus apps already live in the stores. |
| Custom software / ERP | from $9,500, quoted* | Highest margin, highest depth engagement. |
* Custom, quoted engagements are estimated from typical Australian project scope and confirmed in writing before work begins.
| Product | Price | Notes |
|---|---|---|
| Care Plan Lite | $49/mo | Hosting, SSL, backups, updates |
| Care Plan Standard | $99/mo | Above + 1hr changes/month + uptime monitoring |
| Care Plan Pro | $199/mo | Above + 3hrs + priority support + monthly report |
| Local SEO | $990/mo | Never advertised below this — the market has declared sub-$800 SEO a scam signal. |
| Growth SEO | $1,690/mo | The Australian SMB sweet spot ($1,500–$3,000). |
| National / Ecommerce SEO | $2,990/mo | Competitive verticals and multi-location. |
| Technical SEO audit | $690 one-off | Lead magnet for larger retainers. |
| Google Ads management | $590/mo + spend | Landing pages built in-house. |
We don't sell SEO under $990/month. The market has openly warned against sub-$800 SEO — it's become a scam signal — and the setup included in a website build is not the same thing as an ongoing SEO campaign.
| Typical range | |
|---|---|
| Budget/EMD players (segment we compete in) | $250 – $1,500 |
| Mid-market Melbourne agencies | $1,997 – $8,000 |
| Typical figure in published AU cost guides | $3,000 – $12,000 |
| Larger WordPress builds (10–25 pages) | $9,997 – $24,997+ |
| Premium Melbourne agencies | $20,000 – $50,000+ |
Our $499 five-page site sits below the entire market above. That's a genuine hook and a fair question in the same breath — see how we build professional websites for $499. Efficient repeatable process, low overheads in Broadmeadows, a component library we reuse, and the honest expectation that many clients continue with a care plan or SEO.
Every project gets a written, fixed-price scope before work starts. For custom software, apps and larger builds, we run a paid discovery phase first — credited against the build — so the number in your quote reflects your actual requirements, not a guess.
Ten years of refining a repeatable process and a component library, plus low overheads in Broadmeadows rather than the CBD. We're also upfront that many clients continue with a care plan or SEO afterwards, which lets us price the build itself fairly rather than padding it.
No, and deliberately so. The market has openly warned that SEO under $800/month is rarely effective — it's become a scam signal. Our SEO starts at $990/month because that's what genuine, ongoing SEO work actually costs to do properly. We won't sell you a discount retainer that doesn't work.
These are real starting prices. Your final quote is fixed against a written scope agreed before we start — it can move up if your requirements are larger than the tier describes, but never as a surprise mid-project.
Projects are milestone-based, typically 50% to start and 50% on completion, with larger builds split across more stages. Care plans, SEO and Google Ads are billed monthly with no lock-in contract.
No. They're month-to-month. You can pause or cancel with notice — we'd rather earn the renewal than lock you into one.
The SEO setup included at every website tier covers titles, meta descriptions, heading structure and Google indexing — it makes your site findable and correctly structured. An SEO campaign is ongoing work to actually outrank competitors for the terms that matter, and that's a separate service starting at $990/month.
Ready to start?
Book a free thirty-minute call. We'll look at your current site and top competitors, tell you which package actually fits, and send a fixed-price quote within two business days.
Or skip the call — fill in our website requirement form →