Quick answer
Logo design in Melbourne costs from $399 for a logo suite with us, and from $1,290 for a full brand identity with guidelines. The difference matters: a logo is one asset, a brand identity is the system that keeps everything consistent afterwards.
A logo that looks sharp on a laptop screen and falls apart printed small on a work shirt or stretched across a van isn't finished. Here's what we build, what you actually receive, and what it costs.
A logo is a single mark. A brand identity is everything around it — the colour palette, typography, usage rules and templates that make sure your logo looks the same whether it's on your website, your invoices, your van or a sign out the front. Buy a logo alone and you'll likely reinvent the rest yourself, inconsistently, the first time you need a flyer or a social post.
- Primary and secondary lockups for different layouts and space constraints
- Vector files (SVG, EPS, AI) and raster files (PNG, JPG) in every format you'll need
- Mono and reversed versions for dark backgrounds and single-colour printing
- A colour palette with exact print (CMYK/Pantone) and digital (HEX/RGB) values
- A typography system for headings and body text across everything you publish
- A written usage guidelines PDF
- Social media and stationery templates built from the same system
For trade businesses, the van is often the biggest piece of advertising you own — parked outside a job all day, seen by every neighbour. We design signage and vehicle livery from the same brand system as everything else, so the ute, the invoice and the website all look like the same business. See how this fits alongside our work with builders and tradies.
Every full identity package includes a guidelines document — logo clear space and minimum sizing, correct and incorrect usage, colour values, and typography rules. It means whoever designs your next flyer or signage — us or someone else — gets it right without guessing.
If you've been trading for years, a rebrand is rarely about starting from nothing — it's about evolving a mark customers already recognise without confusing them. We work from what you have, keep what's working, and refine what isn't, rather than replacing it outright unless that's genuinely the right call.
- Brief — understanding your business, your customers, and what competitors already look like
- Concepts — multiple distinct directions, not one logo with nothing to compare it to
- Refinement — developing the chosen direction through feedback rounds
- Delivery — full file set, guidelines and templates handed over, with copyright transferred to you
| Logo Suite $399 | Full Brand Identity $1,290 | |
|---|---|---|
| Concepts | Multiple directions | Multiple directions |
| File formats | Vector + raster, all sizes | Vector + raster, all sizes |
| Colour palette | — | Print + digital values |
| Typography system | — | Included |
| Brand guidelines PDF | — | Included |
| Social & stationery templates | — | Included |
| Copyright | Full transfer | Full transfer |
A logo suite starts from $399. A full brand identity, including guidelines and a complete asset system, starts from $1,290. Which one you need depends on whether you need a single mark or a consistent system across your whole business.
You'll see multiple distinct concept directions before we refine one, rather than a single logo with no alternative to compare it against.
Yes, in full. Copyright transfers to you completely on final payment. It isn't licensed back to us, and there's no ongoing fee to keep using your own logo.
Primary and secondary lockups, vector files (SVG, EPS, AI) and raster files (PNG, JPG) in every size you'll need, mono and reversed versions for dark backgrounds, and print-ready formats for signage and merchandise.
Yes. Rebranding an established business is about evolving what's already recognisable, not throwing it out. We work from what you already have and refine it rather than replacing it wholesale unless that's genuinely what's needed.
A logo suite typically takes one to two weeks. A full brand identity with guidelines takes three to four weeks, depending on revision rounds.
Yes — vehicle livery and signage are part of our full brand identity work, built from the same colour and type system as everything else so your ute matches your website and your invoices.
A logo is one mark. A brand identity is the full system around it — colours, type, usage rules and templates — that keeps your business looking consistent everywhere it shows up, from a business card to a shopfront.
Yes, with the full identity package — a PDF covering logo usage, colour values, typography and dos and don'ts, so anyone using your brand later gets it right without guessing.
Yes, these are included in the full identity package — templates for social posts and stationery built from the same brand system.
Ready to start?
Book a free thirty-minute call. We'll look at your current site and top competitors, tell you which package actually fits, and send a fixed-price quote within two business days.
Or skip the call — fill in our logo requirement form →