Quick answer
A website redesign in Melbourne costs from $1,499 with us, depending on page count and whether content is being rewritten. The critical part isn't the design — it's the URL mapping and 301 redirects. Rankings dropping after a redesign is a preventable mistake, and it happens when a new site launches without a redirect map.
Most agencies pitch a redesign purely on how the new site will look. That's the part you notice first, but it's not the part that determines whether your enquiries keep coming in the week after launch. Here's what actually protects you.
- It's slow or breaks on mobile, where most of your traffic actually arrives
- It's stopped generating enquiries, even though traffic hasn't dropped
- You can't edit it yourself without calling a developer
- It looks visibly dated next to your competitors
- It isn't secure, or throws a browser warning
- It simply doesn't work properly on phones — buttons too small, text overflowing, forms that don't submit
This is the part of a redesign that actually determines whether it succeeds or quietly costs you traffic. We treat it as the first stage of the project, not an afterthought once the new design is approved.
- A full crawl of your existing site, capturing every URL currently live and indexed
- An inventory of which of those URLs are actually earning traffic, using your existing Search Console and analytics data
- Every old URL mapped to its replacement on the new site, page by page
- 301 redirects implemented and tested before the new site goes live — not added afterwards once traffic has already dropped
- High-performing content preserved rather than rewritten just because the design changed
- Page titles that already rank kept as-is, unless there's a clear reason to change them
- Search Console monitored closely in the weeks after launch, so anything missed is caught and fixed fast
- Brief — we learn what's wrong with the current site and what the new one needs to achieve
- Plan — the URL and content audit, and the redirect map, happen here, before any design starts
- Design — new pages designed around what's actually converting, not just refreshed visuals
- Build & launch — built, tested with redirects live, and launched with monitoring switched on
- Grow — ongoing SEO or a care plan, once the new site is live and settled
We keep URLs and page titles that are already earning rankings, content that's genuinely working, and any tracking or integrations already wired up correctly. We change the design, the site speed, the mobile experience, the parts of the content that aren't converting, and anything that's actively working against you in search. The goal is a site that looks and performs better without throwing away what's already working.
Send us your URL and we'll send back a written summary of what's holding the current site back — speed, structure, indexing, mobile, conversion — and which pages are earning traffic you can't afford to lose. No charge, no obligation, and it's yours to take to another agency if you'd rather.
From $1,499 with us, depending on page count and whether content is being rewritten or just carried across. A straightforward rebuild of an existing site is usually cheaper than a from-scratch build, since much of the content and structure already exists.
Not if it's done properly. Rankings dropping after a redesign is a preventable mistake, not something that happens automatically — it happens when a new site launches without a redirect map. We build the map before touching the design.
Usually three to five weeks from receiving your existing site details and content, depending on page count and how much is being rewritten. Larger sites with many indexed pages take longer because the URL mapping itself takes more care.
It's a list of every URL on your current site and where it will point once the new site launches. Without it, Google finds broken pages where ranking content used to be, and traffic drops within days of launch. It's the single most important technical step in any redesign.
Yes. Some redesigns are purely visual and structural — same words, same URLs where possible, new design and faster performance. Others rewrite content entirely. We scope this based on what's actually underperforming.
That's exactly what our free redesign audit covers. We pull your existing traffic and indexing data and tell you which pages you can't afford to lose before any redesign work starts.
Where they're already ranking well, yes. There's no reason to rewrite a title tag that's earning clicks just because the design around it changed. We only rewrite what's genuinely underperforming.
Yes — see our WordPress development and Shopify development pages for platform-specific detail. The redirect and ranking-preservation process described here applies regardless of which platform you're on.
We monitor Search Console closely for several weeks, checking for crawl errors, indexing issues or unexpected ranking drops, and fix anything that surfaces before it affects your enquiries.
Yes, especially then. A bad site can still be earning rankings on individual pages you don't want to lose. The state of the design has nothing to do with whether the URLs need mapping — that step matters regardless of how the current site looks.
Ready to start?
Book a free thirty-minute call. We'll look at your current site and top competitors, tell you which package actually fits, and send a fixed-price quote within two business days.
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