Case Study
Dack On Dack Off — Local SEO Case Study
Melbourne local SEO campaign
Client
Dack On Dack Off
Location
Australia · Melbourne
Industry
Trade services
Services
Local SEO
The challenge
Like most small Melbourne trade businesses, the site had no structured local SEO — no optimised Google Business Profile, no suburb-relevant content, and no technical foundation for local search.
What we did
- Local SEO structure built around the suburbs the business actually services
- Google Business Profile setup and optimisation
- On-page SEO fundamentals — titles, meta descriptions, schema and internal linking
The results
A structured local SEO foundation now in place, giving the business a base to compete for local map-pack and organic visibility that didn't exist before the campaign.
Related services
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