Case Study
Spray Pave — Local SEO Case Study
325% organic traffic growth · 20+ keywords on page 1
Client
Spray Pave
Location
Australia · Canberra
Industry
Concrete resurfacing & spray paving
Services
Local SEO, Technical SEO
The challenge
The site had thin service pages, no suburb-level content, and indexing problems that meant Google wasn't reliably crawling half the site. Rankings were essentially flat.
What we did
- Restructured the site around its actual service and suburb search terms instead of generic marketing copy
- Fixed crawl and indexing errors that were keeping pages out of Google's index
- Built topical, genuinely useful content for each service rather than thin, duplicated pages
- Set up proper on-page SEO — titles, meta descriptions, heading structure and internal linking
The results
Organic traffic rose 325% against the pre-campaign baseline in Google Search Console, with more than twenty keywords reaching page one of Google — the strongest documented result across our client base.
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